formal proposal advergame.

1. Working Title:
What is it called? Coca Cola adver-game
Target Platform:
12-19 year olds, because most people between those ages like coca cola and enjoy playing
video games.
Genre:
Video Game Animation.
Language / Territories
World wide so everyone around the world can understand what the advert is and what its
advertising.
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
- Its about a guy who’s favourite drink is coca cola and every time he takes a sip he
gets a point and at the end that will show the love he has for coca cola.
One Line SalesPitch: “let your energy happen with coca cola”
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
My inspiration was flappy bird and every time he collected the coke cans the number went up.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
The age is for 12 – 19 year olds and its for all genders because its not only males who play games
and its for all the social status no matter what class you are. Its also for those who like playing
games and who jus loves games in general if you don’t like games I recommend you don’t watch it.
Legal & Ethical Considerations:
Think about any offensive material you will include? the line “let your energy happen with coca
cola” may be offensive to people who get offended by products advertising energy.
Will you restrict younger audiences engaging with it?. No because coca cola is sugar and sugar
isn’t good for anyone but its especially not good for children.
Will it offend any social groups/religions/ethnicities?
Not necessarily unless people get offended by coke.
How will you ensure you do not offend anyone? I will make sure that there’s nothing that includes
anything to do with different religion or anything that would offend any social groups.
Is your product using characters/names/logos of existing ones? My product is using a man he

2. doesn’t have a name. and he drinks coca cola.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? I haven’t done anything that’s like something that’s
already existing and its not close to any adverts that already exist.