1. Working Title: Coca Cola Advergame
What is it called? This can change if you think of something better later
Target Platform: All available platforms, Mobiles, Computers etc.
What media platform/platforms would you release the product on?
Genre: An Advergame- Advertisement Game
What sort of a media product is it?
Language / Territories: It would be suitable worldwide asit has no specific barriers for it not
to be available to all countries as long as they had a computer and/or smartphone.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: The aim of the game is to collect each
coke can while avoiding obstacles and jumping on platforms, the player controls the
characters movement and actions till all coke cans are collected when the character then
goes off screen.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: Play coca cola today
Sum up your product in one sentence
Style (similar products and graphical style): My product is very similar to a game coca cola
released on social media platform, snapchat, I did not see this til halfway through
development but both games show lots of similarities. They are both pixel gamesand both
aim to collect cans/bottles of coke by jumping through obstacles and on platforms.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: My target audience ranges from young teens to young adults, the game does not
necessarily have any kind of restrictions on age or gender and the game can be played by
anyone from any demographic
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: The game includes no offensive or discriminatory material
in it, it is completely inclusive to all ages/genders/ethnicities/social classes. My game uses
the coca cola logo in centre page but is designed in pixel art so could be seen as a different
logo if the company questioned copyrights.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
