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1. Working Title:
Fire Jump
What is it called? This can change if you think of something better later
Target Platform:
Advergame online, like on a webpage for an advert in the side bar
What media platform/platforms would you release the product on?
Genre:
It is a side scrolling advergame
What sort of a media product is it?
Language / Territories
No text so appeals worldwide. Recognise branding of cola can.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
You are the human and you have to jump across stones that move towards the cola can and avoid
falling in the fire.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Jump across to win the refreshing taste of cola.
Sum up your product in one sentence
Style (similar products and graphical style):
This is similar to platform games such as sonic and Mario where you have to avoid
obstacles and jump across moving objects to get the trophy.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
My game is suitable for 10 and above, any gender and social status. Some people may not be
interested in the game as they may find it boring.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
My game doesn’t include anything offensive and won’t restrict younger players over than the fact it
might be boring. It won’t offend anyone or their opinions or beliefs. I have ensured this by not
including anything that will offend anyone like a certain religion, belief or included a certain gender.
My game includes an image to represent a cola can so I won’t get in trouble for copyright.