1. Proposal
1
Working Title:
Pixel dungeon: Zombies
Audience:
My audience are ages 10+, Any gender, Middle class and the psychographic is Belongers.
I chose age 10+ as the game includes unrealistic gore (fake blood). My gender is not specific as it
can be a game for anyone. Middle class is best as they will have more access to technology to
play this.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Rationale (approx. 100 words)
Review your progress throughout the year- what video game and Photoshop skills and knowledge
have you acquired? How will you use those skills?
What was your advergame and how will it have a direct impact upon your project?
Project Concept (approx. 200 words)
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation (Production
Reflections) and your final self-reflection (Evaluation), analysing your work and its outcomes.
How will this process help developing your working practices as you continue with your
study/media career?
