This document provides an overview for a proposed videogame called "Coke pilgrim vs. the copyright law". The game would be released on PC and uses a retro art style. It tells a story promoting Coca-Cola over other drinks in a lighthearted and non-offensive way, aimed at audiences in developed nations. To avoid legal issues, the game does not directly use any real brands or logos besides Coca-Cola, and edits those to be sufficiently different from the real design.

1. Working Title:
What is it called? This can change if you think of something better later. Coke pilgrim vs. the
copyright law
Target Platform:
What media platform/platforms would you release the product on? One: the PC
Genre:
What sort of a media product is it? A videogame
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs? Suitable for worldwide/culture use
everywhere
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message? Coke is better than those other two things that people might think of
buying
One Line SalesPitch:
Sum up your product in one sentence: a unique experience
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style a very retro art style is used
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person? The game can be played by anyone in a developed
nation
Legal & Ethical Considerations:
Think about any offensive material you will include? Probably none, it’s a game about a drink.
Will you restrict younger audiences engaging with it? No.
Will it offend any social groups/religions/ethnicities? Nope.
How will you ensure you do not offend anyone? By not talking about sensitive topics.
Is your product using characters/names/logos of existing ones? If I use any brands, they will be
edited to look different to the real think to avoid being sued.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Yes, this is achieved by not using any real brands or
logos other than coca cola whatsoever.