Unit 1

1. Target Platform: Facebook, twitter, YouTube, Pc
What media platform/platforms would you release the product on?
Genre: It is an advergame.
What sort of a media product is it?
Language / Territories It will be available in all countries and languages to show coke’s
worldwide love for its customers. It is not unsuitable for any beliefs or cultures and is not
targeted at any specific audiences.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: My product is about showing how coke
is better than other rival companies. The coke can squashing the Pepsi can symbolises coke
being the better brand and crushing its competitors.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: A plat former game in which the player (a coke can) has the objective
of getting to the other end of the map where a Pepsi can is waiting for him/her to battle.
Sum up your product in one sentence
Style (similar products and graphical style):
My product is similar to pitfall and other pixel related gameswith decent detail to them. I
used it as inspiration because I like the attention to detail of the background and characters.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: My product’s audience is all ages but mostly younger generations due to them
being most likely to be on the specific sites. It would appeal more to the younger audiences
because of the indie game plat former style that is coming back into fashion in the gaming
industry.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?