1. Working Title:
Cola advert game
What is it called? This can change if you think of something better later
Target Platform:
Advert game
What media platform/platforms would you release the product on?
Genre:
Advertisement
What sort of a media product is it?
Language / Territories
Worldwide
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
The hero will attack an imp and it will drop a Coca-Cola can as it turns into a puff of smoke.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Coca-Cola.
Sum up your product in one sentence
Style (similar products and graphical style):
Coca cola/ final fantasy
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Children/Teenagers, both genders,
It is a soft drink that is well known.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Cartoon violence.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
