This document outlines an "Advergame" called "Coke too good to lose" that would be released on iOS. It is an 8-bit side scrolling game where the player chases a lost Coke can down the street, communicating Coke's message that it is too nice to lose. The target audience is 12-16 year olds who would understand the game concept, though it is open to all ages. Some legal considerations include using a logo similar enough to Coke's to invoke the brand but different enough to avoid copyright claims.

1. Working Title: Advergame
What is it called? This can change if you think of something better later
Target Platform:
IOS
What media platform/platforms would you release the product on?
Genre:
Side Scroller
What sort of a media product is it?
Language / Territories
English,French,german
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
Its about someone who lost a coke can and chases it down the street,the message is coke is too
nice to lose.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: Coke too good to lose
Sum up your product in one sentence
Style (similar products and graphical style):
it’s a 8-Bit style side stroller , its similar to games such as Jetpack Joyride my inspiration came from
it as the concept of it being funny or not normal
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
My Audience is mainly 12-16 year old as they will more likely understand the concept of the game,
but it will be open to all ages
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? Not any offensive content
Will you restrict younger audiences engaging with it? Nope, its open to all ages
Will it offend any social groups/religions/ethnicities? It will offend people that hate coke a cola
How will you ensure you do not offend anyone? I will study certain topics to avoid this
Is your product using characters/names/logos of existing ones? Yes
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? I will use a logo that is either close or similar to it but
enough for a copyright claim.