This document outlines a proposed advergame for Coca-Cola called "Coca Cola Game". The game would be suitable for worldwide release on online and mobile platforms. Players work together in teams to race through different levels and roads to reach the finish line before a timer runs out, promoting a positive message of teamwork. The target audience is males aged 12-17, as the easy gameplay may become boring for older audiences. No offensive material, social groups, religions, or existing copyrighted content will be included to avoid legal issues.

1. Working Title: coca cola game
What is it called? This can change if you think of something better later
Target Platform:
Online and mobile platforms
What media platform/platforms would you release the product on?
Genre:
It is an advergame
What sort of a media product is it?
Language / Territories
It would be suitable for any country as there isn’t much writing so no translations would need to be
made.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
My advergame is an advert for a game so it draws the audience in from just the audience.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
My game gives off a positive message as it is teamwork.
One Line SalesPitch:
You have to race together to get to the finish line before the timer runs out.
Sum up your product in one sentence
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
My product is similar to donkey Kong as there are different roads and levels.
Audience:
My audience is 12-17yr olds as it is quite easy and it might become boring after a while. In my
opinion I think that that my advergame is more suited towards males opposed to females.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? It will include any offensive material
Will you restrict younger audiences engaging with it? No as I feel there is no need as it is not
offensive at all.
Will it offend any social groups/religions/ethnicities?no it wont offend anyone
How will you ensure you do not offend anyone?i will not use any offensive material
Is your product using characters/names/logos of existing ones? No I created all my own characters.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
I have not used anyone elses products as I will not get copywrited.