This summary describes an advergame called "punk can kick" where the goal is to kick a coke can into a bin. It is inspired by platform games and aimed at teens and young adults. Some legal considerations include potentially offensive symbols suggesting reckless behavior but the game promotes an anti-littering message. Copyright issues are avoided by not directly using logos but only suggesting brands through color.

1. Working Title: punk can kick
What is it called? This can change if you think of something better later
Target Platform: online
What media platform/platforms would you release the product on?
Genre: advergame
What sort of a media product is it?
Language / Territories it has no written or audio so anyone can interact with it
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
It starts with the punk trying to kick a coke can into the bin being the goal of the game.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Kick the can
Sum up your product in one sentence
Style (similar products and graphical style):
It is similar to platform level games as you must navigate something to get a prize
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Because of the visual style it will be aimed for teens and young adults.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? The anarchy symbol may suggest reckless
behaviour, however it promotes anti littering
Will you restrict younger audiences engaging with it? They will have to have access to a computer
Will it offend any social groups/religions/ethnicities? Possibly due to the punk theme
How will you ensure you do not offend anyone? By limiting the representations that could offend
Is your product using characters/names/logos of existing ones? I will not directly use the cocacola
logo however I will suggest it with the colour of the can.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Yes my game is completely original