formal proposal

1. Working Title: coca cola jump
What is it called? This can change if you think of something better later
Target Platform: mobile
What media platform/platforms would you release the product on?
Genre: advergame
What sort of a media product is it?
Language / Territories: any English-speaking country
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: protagonist crushes other cans for
recycling
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: coca cola crushes other cans
Sum up your product in one sentence
Style (similar products and graphical style): super Mario bros / sonic. I looked at the for an
idea of what a good sides roller looks like
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: pre-teens to young adults
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: there are no social or ethical issues used in my game, it is
of a similar in nature to super Mario bros but not enough to infringe on copyright laws
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?