Formal Production

1. Working Title: Coca Cola game
What is it called? This can change if you think of something better later
Target Advertising Platform: gaming consoles such as Xbox One, PS4, and PC.
What platform/platforms would you release the Advert on?
Genre: Gaming
What sort of a Advert is it? Illustration/documentary/stop motion etc
Language / Territories :USA, UK
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story: The end goal is to get the finish without falling, if you fall you
have to start the game all over again. In the background there is a Coca Cola logo to show it
is advertising the product.
What is your advert about? Discuss the narrative? What are the end goals?
One Line SalesPitch: Drink Coke and you won’t fail.
Sum up your advert in one sentence
Style (similar products and graphical style): The style of my game is a side scroller, it is
similar to games such as Mario.
What adverts is yours similar to? Why have you used it for inspiration?
Discuss this in relation to persuasive techniques and art style
Audience: teenagers, all genders, for people to have fun.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your advert appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger viewers seeing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your advert using characters/names/logos of existing adverts/IPs?
Will you game be sufficiently different from existing adverts to not get sued for copyright
infringement?
I won’t include any offensive material so it’s suitable for everyone. The game is aimed at
teenagers but will also be child friendly. My game will use the existing coke logo and will
also use a character.