1. Working Title:
What is it called? Coca Cola Bottle Pick Up Game
This can change if you think of something better later
Target Platform:
What media platform/platforms would you release the product on?
Instagram, Youtube, twitter, Facebook, Chrome
Genre:
What sort of a media product is it?
Advergame
The genre of my advert will be covert advertising. This is because I am promoting coca cola
and we want to raise the brand image and making it more recognisable for my target
audience.
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
English- able to change it to whatever language needed with subtitles, worldwide and suitable for
all cultures and beliefs.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
The objective of the game is to get your person from the bottom to the top, collecting coca
cola bottles and avoiding obstacles. If you get hit, you get one point (cola bottle) taken away
from you.
One Line SalesPitch:
Sum up your product in one sentence
Quench your thirst for fun.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
The old 90s Mario you have to collect coins going through different worlds.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
My audience is 7+, all genders suitable, the younger generation would be attracted to this
more.
2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
It won’t offend any social groups, religions, ethnicities. Some people may find getting hit by
obstacles violent and collecting fizzy pop. Some people may think that obesity is being
promoted with the fizzy pop. The character is made up which they can design how they want
to.
