1. Working Title: catch the bottle
What is it called? This can change if you think of something better later
Target Platform: computer, mobile any device.
What media platform/platforms would you release the product on?
Genre: media advertisement
What sort of a media product is it?
Language / Territories: its suitable worldwide
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: its advertising to drink coke, it’s a business
man at the beginning of the game, a duck is racing the man to get the coca cola at the end. The
people who is playing the game is going to be the man, if single player. If playing as a two player
one plays as the man and the other plays as the duck.
One Line SalesPitch: race you to the finish line!
Style (similar products and graphical style): size crawling animation
Audience:16-19years old
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? No
Will you restrict younger audiences engaging with it?No
Will it offend any social groups/religions/ethnicities?No
How will you ensure you do not offend anyone? No
Is your product using characters/names/logos of existing ones? Yes the logo
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Yes its different.
