This document discusses various communication and advertising codes from the ASA, including requirements for ads to be honest, not misleading, avoid harming or offending audiences, and not pressure children or make unproven health claims. It then summarizes the strengths and weaknesses of different brainstorming and planning methods for developing an advertisement, such as mind maps, mood boards, style sheets, layout plans, brainstorming, pitches, reactions, sketches, and formal proposals. In general, visual methods helped illustrate ideas but took more time, while freeform brainstorming was easier but less organized.

1. Communication Method
Evaluation
April Wimmer

2. ASA Codes
Number Name Brief Description
1 Compliance You need to be honest and Truthful and your images
must be decent for all viewer
2 Recognition of
marketing
communications
Must look like an advert, Logos, slogans and images
3 Misleading Adverts You can’t lie about the products; abilities and price
4 Harm and Offence You cannot offend a specific group or person,
Images must be decent for all viewers
5 Children Cannot promote dangerous behaviour, you cannot
pressure children to buy.
6 Privacy If you have a celebrity or well know person you
must have written permission from them first
13 Food, food
supplements
and associated
health or nutritional
claims
You can’t promote poor dietary habits, You cannot
say it benefits health if you can’t prove it.

3. Mind Map
Coca Cola
Colorful
Label
Fun and
friendly advert
Bright and Bold
Lettering
Catchy Slogan
people can
rememberInclude images of
different people
and places
Themes such as
festivals or specific
dates; e.g. Christmas
Color schemes
Keep a similar style
to normal coca cola

4. Mind Map
• Strengths of using this method
– Helps you see ideas clearer
– Helps you plan it better
• Weaknesses of using this method
– Takes a long time
• Did you like using this method? Why?
-Yes Because It helps you see it easier
-No Because I prefer to just go for it and not plan

5. Mood Board

6. Mood Board
• Strengths of using this method
– It illustrates your ideas
• Weaknesses of using this method
– Just images, may not give any more ideas
• Did you like using this method? Why?
• Yes it is fun and colorful

7. Style Sheet
COCA
COLA

8. Style Sheet
• Strengths of using this method
– Helps you see your ideas
• Weaknesses of using this method
– Limited fonts
– Takes long time
• Did you like using this method? Why?
• Yes, It gave me a chance to se all fonts
together with colour schemes

9. Layout Plan
Working Slogan

10. Layout Plan
• Strengths of using this method
– Shows how your ad will look
• Weaknesses of using this method
– Not all the images online are what you’re using
• Did you like using this method? Why?
• Yes because it helped me see the
development

11. Brainstorm

12. Brainstorm
• Strengths of using this method
– Doesn’t have to follow a pattern
– more free flow
• Weaknesses of using this method
– Takes time
• Did you like using this method? Why?
• Yes because its easy and you see it better

13. Informal Pitch
• Strengths of using this method
– Sets it out so you can read it better
• Weaknesses of using this method
-Lots of categories to fill
• Did you like using this method? Why?
• No it was too long and confusing

14. Initial Reaction
My idea is Based on a platform style game with
an adventurer who has to jump onto the
platforms over a fire pit to collect a Cola can.

15. Initial Reaction
• Strengths of using this method
– Planning written down in case you forget
• Weaknesses of using this method
– Boring
• Did you like using this method? Why?
• No I don’t as it is not helpful

16. Sketches

17. Sketches
• Strengths of using this method
– Illustrates your ideas
• Weaknesses of using this method
– Not detailed enough
• Did you like using this method? Why?
No as it wasn’t as detailed as I needed it to be

18. Formal Proposal
• Strengths of using this method
– It lays out the plan in certain areas
• Weaknesses of using this method
– It is hard to put the into ctagories
• Did you like using this method? Why?
No because it was hard to follow