1) The document proposes an "Advergame" for Coca Cola to be released on YouTube and as GIFs online. 2) The game would have players try to explode a Coca Cola can, exciting viewers and increasing brand awareness and sales. 3) It draws inspiration from "Angry Birds" for its style, targeting men and women aged 10-40 who would recognize elements from that game.

1. Working Title:
What is it called? This can change if you think of something better later
Coca Cola advergame
Target Platform:
What media platform/platforms would you release the product on?
YouTube/GIF/online
Genre:
What sort of a media product is it?
Advergame
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
England because it is only produced in to the English language
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
An exciting game to try to explode the coke can, this game will interest many people and get them
to talk about the brand increasing the chance of them to buy the product
One Line SalesPitch:
Sum up your product in one sentence
Exciting and good animation and motion
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
I gathered my inspiration from the game ‘Angry Birds’, this is because many people will recognise
the background and layout from angry birds. Making my product more appealing the viewers.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
My ideal target audience would be men and women aged between 10-40, this is because the angry
bird game is more a kids game I I do not think it will apply to people aged over 40.
Legal & Ethical Considerations:
Think about any offensive material you will include? I will not include any offensive material
Will you restrict younger audiences engaging with it? No
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? I will check multiple times and with different people
Is your product using characters/names/logos of existing ones? No
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? No