1. Working Title: Thirsty Pacman
What is it called? This can change if you think of something better later
Target Platform: mobile devices
What media platform/platforms would you release the product on?
Genre: Advergame
What sort of a media product is it?
Language / Territories: Only English speaking languages because of the audio behind the
game.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: it is Pacman trying to get around a maze
on the green lines so that he can get a drink of Coca Cola in the middle.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: An amazing ride.
Sum up your product in one sentence
Style (similar products and graphical style): its similar to Pacman because it was a really
popular game when it first came out, so if there is a new version of the game it might get a
lot of people playing it.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: Male and female from the age of 16-19 year old. This would appeal to these
people as I have seen many of them drinking the product that is being advertised in the
game, plus I have seen a lot of people at that age group playing games similar to this before.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
2. Legal & Ethical Considerations: it will not offend anyone as it is just an animated character
going around a maze. Any age could really play the game as it is not violent or anything. I
would ensure it does not offend people by asking different ethnicities and age groups if they
find it offensive or not. I wount be sued because in Pacman he has to run away collecting
coins, mine has him trying to find his way through a maze.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
