This document outlines an "advergame" called Cola JumpTM that would promote Coca-Cola on YouTube and mobile devices. The game would show a can of Coke helping characters reach the top of the screen for prizes, similar to the game Doodle Jump. It would target all ages and demographics in countries like the USA, UK, and Asia with a simple, upbeat design. The one-sentence pitch is that it shows "a drink that jumps up for joy." Care was taken to not directly criticize competitors and to follow advertising standards codes to avoid offending any groups.

1. Working Title:
What is it called?
Cola Jump™.
Target Platform:
What media platform/platforms would you release the product on?
YouTube and social media. Smartphones, Tablets.
Genre:
What sort of a media product?
Advergame.
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Some places like the USA, UK and maybe in Asia.
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
Selling you a drink that can help you find some form of happiness.
One Line SalesPitch:
Sum up your product in one sentence
A drink that jumps up for joy.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
The similarities and my inspirations for the game came from an existing game called Doodle
Jump, I borrowed some ideas and some concepts from that game and incorporated it to
mine. Like having characters trying to get to the top for prizes.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Men and Women for all ages as it contains a nice friendly display and is simple to
understand and get a grasp on.

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
My game will involve no offensive material like directly having a go at another companies like
Pepsi, Fanta etc. And because this game is for all ages short, simple and straight to the point.
Will you restrict younger audiences engaging with it?
I will not restrict younger audiences because the advert doesn’t have any materials that may
come across as bad or too addictive.
Will it offend any social groups/religions/ethnicities?
The advert won’t offend any groups involving social, religion and ethnicities, because the
advert depicts a can of coke trying to bring happiness to an unhappy soul.
How will you ensure you do not offend anyone?
By following all the ASA Codes exactly.
Is your product using characters/names/logos of existing ones?
Yes, I will be using the same logo from the existing company Coke-A-Cola.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
I have made sure to trademark the name of the advergame aswell as include different kinds
of sounds effects sourced from a royalty free website.