1. Working Title: Christmas Advergame
What is it called? This can change if you think of something better later
Target Platform: Everyone, on computers and PC’s
What media platform/platforms would you release the product on?
Genre: Advergame
What sort of a media product is it?
Language / Territories: Western countries
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: The game has a person in it who is
tackling boundaries to get the presents for Christmas and get the Coke can present to win
the game.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: Christmas
Sum up your product in one sentence
Style (similar products and graphical style): It is a bit like Super Mario by having objects to
defeat and get past to get the main objective at the end to win.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: The audience would be teenagersor adults in their early twenties who like
gaming and Pc’s.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
