1. Working Title:
What is it called? This can change if you think of something better later. I have decided to call my
game ‘Coke Run’
Target Platform:
What media platform/platforms would you release the product on? I would release this game on a
mobile phone or a computer game.
Genre:
What sort of a media product is it? My game is a Side scrolling game.
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs? The game I have made would be released
worldwide and is targeted at anyone that wants to play.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message? You are an adventurous coke can which you have to jump over the
pepsi cans. The message behind the game is to buy coke instead of pepsi.
One Line SalesPitch:
Sum up your product in one sentence jump over pepsi and reach the finish.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style. My game was inspired by Mario as it involves
jumping over obstacles and collecting items in a side scrolling way.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person? My audience is aimed at both genders at a young
age as it is simple and fun it is aimed at all social classes
2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
I have not included any offensive material in my game as it for all audiences and would not be right
otherwise. It does not include any religions or ethnicities so does not offend. It does not use any
copyrighted names or images but just the colours of the brand.
