My product is a mobile and computer advergame called "Coca Cola Kingdom" that promotes Coca Cola. The player controls a princess character who must collect Coca Cola bottles to stay healthy and survive increasingly difficult levels. It is inspired by Super Mario Bros in its gameplay of collecting items to progress through a kingdom to appeal to its target audience of 7-16 year olds of both genders. No offensive or copyrighted material is included, and the game is designed to safely promote the Coca Cola brand worldwide.

1. Working Title:
What is it called? This can change if you think of something better later
..coca cola kingdom
Target Platform:
What media platform/platforms would you release the product on?
Mobile app
computer
Genre:
What sort of a media product is it?
advergame
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a
specific population? Is it unsuitable for any cultures or beliefs?
No mine would be suitable worldwide.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
My product is about a princess character which needs to collect certain coca cola bottles to
survive and once you collect so many the levelsbegin to get much harder and her health
improves (3 hearts)
One Line SalesPitch:
Sum up your product in one sentence
Can you save the princess with coca cola?
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Super Mario pros because they have to collect as many coins until you get to the kingdom
which inspired me to do something similar featuring a princess which almost is very similar
to the princess in Mario kart.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
7-16 is my audience this would appeal to both genders,this Is because this is more of a child
related game which refers to Mario and there audience target is similar and a princess more
appealsto a younger audience.

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
No offensive material will be included ,my product is using one character which is a
princess and you will beable to name the princess when first downloading the game.my
produced is sufficiently different and isn’t copyright as it isn’t very similar to any other
games as it features a different character and also includes coca cola bottles which is a big
difference and is promoting coca cola.