Web & Social Media Analytics Previous Year Question Paper.pdf
3. formal proposal
1. Working Title:cocacola advergame
What is it called? This can change if you think of something better later
Target Platform: play store n web search games
What media platform/platforms would you release the product on?
Genre: game annimation
What sort of a media product is it?
Language / Territories
This would work worldwild
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable
for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
My product is about cocacola, you play as a cocaola can as your character so you will alwaysbe looking at cocacola ,to
promote our brand.
What is your product about? Discuss how it works to communicate a message to the audience? What is the main message?
One Line SalesPitch:
One unbeleivable game.
Sum up your product in one sentence
Style (similar products and graphical style):
I used the google mini gamesas inspiration because I think they attract a lot of viewers/players.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
4-16 , unisex game , gamers and cocacola drinkers.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
I will not use offensive lauguage or substance due to the fact this is not a offensive and is a kid friendly game
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you
achieved this?