This document outlines an advergame called "AJ Cokey" that would be released online in Western countries. The game guides a Coke can through space to avoid oncoming bullets, communicating Coke's message in a fun and easy-to-play format inspired by Space Invaders. The target audience is teenagers and young adults aged 15-21. It avoids offensive or restricted content so as not to offend any groups while differentiating sufficiently from existing games to avoid copyright issues.

1. Working Title:
What is it called? This can change if you think of something better later#
AJ Cokey
Target Platform:
What media platform/platforms would you release the product on?
Advergame online.
Genre:
What sort of a media product is it?
Interactive.
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Western countries. No it isn’t unsuitable.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
In the game you are guiding a coke can through space to try and avoid the oncoming bullets.
One Line SalesPitch:
Sum up your product in one sentence
Fun attractive and easy to play.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Space Invaders because it’s a game that everyone can play and it is quite simple.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Teenagersand young adults 15-21.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
I will not include any offensive material. No I will not restrict younger audiences from

2. engaging with it as it is built for everyone.
No it will not offend any groups.
By not including any offensive material.
No it does not include any logos from other companies etc.
Yes it will as I have included enough changes and only used a slight concept of a current
game.