p1

1. Working Title: advert game formal proposal
What is it called? This can change if you think of something better later
Target Platform: video games
What media platform/platforms would you release the product on?
Genre: plat former
What sort of a media product is it?
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: you must collect all the coco cola cans
and avoid the pepsi cans
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: never have enough coca-cola
Sum up your product in one sentence
Style (similar products and graphical style): it is similar to a 2d game like the old dooms
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: teenagers who will most likely to drink coca cola
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?