This document proposes an advergame promoting Coca-Cola that would be released across multiple platforms. The game would involve a Coca-Cola can jumping through stages and ending in a face-off between Coca-Cola and Diet Coke. The target audience is anyone aged 9 and older of any gender or social status who would be appealed to through catchy music and realistic sound effects. Legal and ethical considerations are addressed to avoid offensive content and ensure the game does not infringe on copyright.

1. Working Title:
What is it called? This can change if you think of something better later
Coca-Cola Advergame
Target Platform:
What media platform/platforms would you release the product on?
All of them - YouTube, TV, Posters on walls.
Genre:
What sort of a media product is it?
Advergame – entertainment and fun, made for time to spend with family and friends.
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
I would try it out in one or two different countries first and see how it plans out and if it’s good ill set
it worldwide if not I’ll stick to a max of 5 countries.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
My product is about a coke can jumping through certain stages and ending up coming to a stage
where it’s Coca-Cola vs Diet Coke and there’s a slight face-off for which is better.
One Line SalesPitch:
Sum up your product in one sentence
Taste the feeling.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
It’s a different game so it’s not similar to any other advergame. I will try and make my advergame
different to others and have my own ideas going towards it. I’m thinking of having the Coca-Cola
can explode and have it jumping about which is different to the normal Coca-Cola adverts you see
on television.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
I would aim my product at people aged 9 and over and for both genders. I would recommend my
advert for all social status’ and the psychographic as Belonger. Mainly everyone drinks Coca-Cola
or has drunk coke before therefore it’s aimed at both genders. So, there might not have to be a
certain age range or specific gender to aim at, however I would recommend aiming the product
over the age of 9 because there are bad things about Coke that can affect your teeth for example if
you drink too much of it. Everywhere there’s someone drinking Coca-Cola or there’s an
advertisement in most places you visit. Always on television there’s a Coca-Cola advert which
shows the audience that it’s a popular brand and company trying to sell their product(s). My advert
will appeal to my audience because the radio advert will include a soundtrack that will catch
people’s attention, it will include sound effects that will make people feel happy and feel real. The
opening a coke can sound effect will make the advert feel real and will hopefully make my audience
know the sound which is good for a company’s perspective.

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
There isn’t any offensive material
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
My product won’t include anything that will offend any religious, social groups or ethnicities. I won’t
restrict this from younger audiences listening to this. I will ensure my product doesn’t include
anything offensive because I will check that it doesn’t by going through it. I will use the Coca-Cola
sound of the can when it opens so people know what advert it is.
Overall I won’t offend any religious groups and social groups and won’t be copied from any other
source.