This radio advertisement promotes Coke by communicating its refreshing and sweet qualities to listeners. Through a brief dialog between a cashier and customer, it aims to convince the audience that Coke is worth buying. The ad targets English-speaking adults aged 20-40 from any social status who enjoy driving. It keeps the message simple without religious, offensive, or accent elements to avoid causing harm.

1. Working Title:
Radio coke
What is it called? This can change if you think of something better later
Target Platform:
MP3
What media platform/platforms would you release the product on?
Radio Ad
Genre:
What sort of a media product is it? Product Advert
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
English speaking countries mainly but the slogan could appeal universally as the product name will
be mentioned.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
The product is coke (it’s refreshing and sweet) and we will communicate this message to
the audience through dialog between the customer and the cashier. The main message of
the advert is to convince the customer that’s it’s worth buying.
One Line SalesPitch:
Sum up your product in one sentence
Red, Sweet, and fizzy.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Similar to dr pepper and pepsi, we haven’t.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Aged 20-40, mixed, any social status, drivers, balanced, psychographic.
The availability

2. Legal & Ethical Considerations:
Think about any offensive material you will include? We have no offensive material
Will you restrict younger audiences engaging with it? Not excluding any age
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? Keep it simple, not bringing up religion and no
accents.
Is your product using characters/names/logos of existing ones? COKE
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Since it’s only 20 seconds the 30 second music rule
for copyright wont be in affect. Also we aren’t using any celebrities so we don’t have to worry about
that.