Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
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Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
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1. Working Title: Radio Coke
What is it called? This can change if you think of something better later
Target Platform: Radio, online, mobile devices.
What media platform/platforms would you release the product on?
Genre: Radio advert.
What sort of a media product is it?
Language / Territories
Western countries (English)
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
Buy Coke, drink Coke, Coke tastes good.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
My product is about advertising Coke to the public.
One Line SalesPitch:
Happy Coke appeal.
Sum up your product in one sentence
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
I kept a similar sort of happy music for the advert and the same style of talking over it.
Audience:
Anyone who likes drinking more than water.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? No.
Will you restrict younger audiences engaging with it? No.
Will it offend any social groups/religions/ethnicities? No.
How will you ensure you do not offend anyone? This is a Coke advert it will be about the drink and
not anything offensive.
Is your product using characters/names/logos of existing ones? Yes because it is a Coke advert.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?