This radio advertisement promotes Coca-Cola by describing the feeling of drinking Coke and sharing it with others to have a good time. It aims to communicate the message that Coke can bring people together for enjoyment. The ad would feature sounds of pouring Coke into a glass and opening a can to emphasize tasting the feeling. It targets all ages since it does not contain any offensive content.

1. Working Title: coca cola advert
What is it called? This can change if you think of something better later
Target Platform: a radio
What media platform/platforms would you release the product on?
Genre: audio
What sort of a media product is it?
Language / Territories English
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: we talk about what drinking coke feels
like and that it can be shared with everyone to have good times and at the end just say taste
the feeling and put sounds of pouring coke on a glass and a can opening.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: taste the feeling
Sum up your product in one sentence
Style (similar products and graphical style): Pepsi because it taste the same as coke
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: it can be heard by all kind of ages because it does not involves any offensive
material
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
It does not have a any offensive material
Will you restrict younger audiences engaging with it?
No
Will it offend any social groups/religions/ethnicities?
No
How will you ensure you do not offend anyone?
Make it safe and follow the ASA rules
Is your product using characters/names/logos of existing ones?
We are using the coca cola logo brand
Will your product be sufficiently different from existing ones to not get sued for copyright(no
because we only use coca cola ) infringement and how have you achieved this?