Formal proposal finshed

1. Working Title:
What is it called? This can change if you think of something better later
Feel Forever Young with Coca Cola radio advert
Target Platform:
What media platform/platforms would you release the product on?
A radio advert
Genre:
What sort of a media product is it?
Family
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
The radio advert would be released western countries and it would be suitable worldwide as the
genre is a family advert and it is suitable for any cultures or beliefs.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
Our product is about an old man singing a song in the present he used to know when he was a kid
and when he drinks a bottle of Coke he flashes back to when he was a kid singing his song and
drinking Coke and it finishes with the slogan ‘Feel forever young with Coca-Cola’! The main
message is that no matter what age you are you always feel young drinking Coca-Cola.
One Line SalesPitch:
Sum up your product in one sentence
Feel forever young with Coca-Cola!
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
My radio advert is similar to my Coca-Cola poster and have used it for the inspiration of my radio
advert because it’s good to reuse ideas from previous projects
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Our audience is families which consists of many ages and genders and the reason why our product
would appeal to this type of audience is because coke has been around since the 1940s and
members of families would have maybe tried coke when they were younger so it may bring back
childhood memories when they are older and they drink it again.

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
There will be no offensive material as it is a family radio advert
Will you restrict younger audiences engaging with it?
No it will not restrict younger audiences, as it is a family advert.
Will it offend any social groups/religions/ethnicities?
No it will not offend any social groups/religions/ethnicities as it is a family advert
How will you ensure you do not offend anyone?
By making it family friendly
Is your product using characters/names/logos of existing ones?
Yes the Coca-Cola logo
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
Yes our product be sufficiently different from existing ones to not get sued for copyright
infringement because the idea is original and the logo is original also.