The document outlines an initial plan to create a 3-5 minute Mario-inspired animated game. Key details include: - The game would include character selection, different levels, and unlockable characters. - Additional side features like an app logo and magazine cover would also be included. - The target audience is ages 7 and up of both genders. - If doing t-shirt designs instead, they would feature video game characters and phrases and target an audience over age 12. - Photography was also considered but gaming was selected as it provides more of a challenge.

1. Initial Plans
Your Name

2. Mind Map
Game
Photography
T-shirt Designs
If I was to do a game, I would do a
advergame based of Mario or Sonic. The
advergame would be similar to those
games and have characters made by
myself and other features. The animation
will have to last 3-5 minutes so there’s
plenty of work to do. I will probably
include a titles page, character selection
page, and different levels page.
It will be a Mario based game but will add
my own features to it such as a character
selection with a few characters and
unlockable characters. I won’t copy the
exact Mario levels or the character and will
all be made by myself.
With the advergame I have to include two
other side features such as an App logo
and maybe a magazine front cover and
double page something along those lines.
I could maybe add a boss level at the end
so it’s not just two ordinary levels.
The game would appeal to an audience
above the age of 7 and for both genders
because it’s a decent age range as well as
being able o entertain people over the age
of 7. The genre would be fantasy and
adventure.
Potential
Ideas If I was to do some T-shirt designs I would
maybe do it on video games. So I would
add characters or famous phrases from a
video game onto a T-shirt and use that as
my design.
I would choose a variety of different
colours that would go on the T-shirts and
look at which other stuff would fit with
that colour. I would have a set font and
size on the T-shirt as well as set colours
and pictures.
The video game aspects I would include on
my T-shirt designs would be the likes of
Pokémon, Mario, Sonic and some of the
old classic games.
I would have my own signature for either
signing the shirts or as a designer logo.
The audience age range would be for over
the age of 12 because younger people
under that age wouldn’t like the type of
merchandise I would produce.
Plus the genre for the shirts would be
sport.
If I was to do Photography as my main topic for my
FMP I would probably do scenery because I do like
good scenery in some places so I would do that. I
would do both shots in day and night time so there’s
a mixture of both times of day.
I would include certain landmarks as well as scenery
because it could be included as scenery. If I was to
do scenery I would probably go along the coast and
get some pictures there, during the day and at night.
I would go into York (my home town/city) and take
some pictures of some landmarks with some sky’s or
something else in the background.
I would also include my own logo in the bottom of
each picture, sort of like a signature so people know
the photos are mine.
The audience would be the same as the game idea
and the genre would be scenery, maybe mystery and
adventure. So it will include mountains and hilltops
for adventure.

3. Mind Map
Final Idea:
Game
The game idea is on Mario and sonic. I want the
game to be similar to the Mario and sonic
games with the levels going from left to right.
Audience to be 7 and over and for both genders. This would be a
reasonable age range because these type of entertaining games are
for the younger people to play and sometimes older.
The psychographic would be Belonger because it involves family and
time to spend on the games.
The genres are entertainment, action and adventure.
These genres are right because Mario and sonic makes
people entertained by having different levels and
stages which is known as an adventure in the game.
My thoughts on this are to start off with a starter screen
with play, controls and settings with a little animation in
the background so it’s not dull and boring.
Then to have a character selection between 1-3
characters made by myself.
Then when the character is selected have a company
logo show before the game starts to show people ho it’s
made by. This could be shown before the game starts,
either way.
When the start of the first level starts the level will be 2D
and simple to create. I will go for a desert kind of level with
obstacles and for the 2nd level (with a boss) I will go for a
castle type of level with lava obstacles similar to Mario.
The other two features along side the game would be a App logo
and a magazine front cover with a double page spread. This will
be included so there’s more to show about the game and to talk
about.
The game will have to last at least 3 minutes long. The starting part
of the animation will last at least 30-45 seconds then the res will
be onto the levels.
The colours that I would base my product around
would be darker colours with the slight addition of
brighter colours.
The characters I will create will be real people. I had
an idea of making my friend as a character in the
game and having another one of my friends as an
enemy. It’s a pixel game so ill make them as good as
possible but will miss certain features.

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
• The image styles are similar because they’re all pixelated games and characters. Some of the colours are similar on some
pictures and some are completely different. There isn’t any fonts or a certain tone but the mood could be adventurous and
full of action. Tone could be happiness because of what the photos have in them, the photos have bright colours which
shows happiness.. For example the lava in one of the pictures shows suspense and tension.
• The games in my mood board have audiences such as children, teenagers, basically people of all ages above 7 or 8.
• The colour themes would depend on what type of level I’m going to make because I could make a level in the desert which
would mean that the colours would all relate to sand and cream-ish colours.
• From some of the photos in my mood board the denotations such as the characters and some of the levels can represent
heroes and positivity. Most of the photos include colours that are bright and that could represent happiness and emotion.
• There’s some iconography in my mood board
How will your mood board influence your final product?
• My mood board will influence my final product because I will include some of the parts of each picture into my game and
will hopefully end up being decent. I want it to be like Mario, a 2D designed level going from left to right an have some
features from the pictures on my mood board.
• The photos in the mood board will appeal to my target audience because it’s got some Mario and sonic features in it and
shows some of the levels that people play the game on.
• I will add colours, mood and the image style to my product and that’s how the mod board influences my final product.

6. Informal Proposal
Current Idea
Concept The concept of my current idea is to make my own levels character(s) and additional features to the game such as
enemies and power-ups. It’s got to last at least 3 minutes long so the starting part of the animation would be at
the menu sorting out which character to choose and the rest of the time playing the game going through the
levels. It’s an animation so there’s no controlling anything it just watching what going on.
Type of
products you
would make
The type of product I’m going to make is a Mario-based type game where it mainly goes from left to right with
the additional part of going upwards and downwards to different parts of the level. I will also make a
magazine front cover and double page spread as well as an app logo for the game.
What you will
need to make
them
To make my product I will need certain software's such as Photoshop, Microsoft PowerPoint and Microsoft Word.
I will need these software's so I can actually make my product and talk about it. I will use Photoshop to make my
animation / game and will add some of the features from the pictures on my mood board. I will use PowerPoint
to talk about my product as I’ doing now and the same for the word documents. I will use them to do my
proposal on and talk about what it is and why I’m doing that certain topic and talking about ASA codes.
Audience My target audience will be ages above 7 and for both genders. This is a reasonable age range and good for both
genders because adventurous games get younger people interested. Not just younger people ill be interested in
the game, people over the age of 16, 30 and so on play games meant to be played by younger people. This is why
I’ve chosen both genders for my target audience because everyone has at least had one of the Mario or sonic
games in their lifetime. The psychographic will be Belonger because of family and having time to play the game
and the social status would be any. The social status’ could link with the psychographic Belonger because
everybody wants family in their life so any social status can enjoy the game and play it without any problems. I
think when I’m making the game the aspects that will appeal to my audience will be the characters mainly and
the levels that I will make.

7. Choices
Discounted ideas Reasons for not choosing this
project
Magazine front cover and double page
spreads.
• I didn’t choose this idea because I felt
more confident with the game as there’s
more to add to a game than a magazine
and I know more about making a game
than a proper magazine.
Photography. • I didn’t choose photography because I
thought that it would be too easy to get
some pictures of a particular topic and I
want a bit of a challenge. And I think
making a game lasting 3 minutes long is
challenging enough. I would of liked to
do Photography because I like photos
especially hen it comes to editing them,
however I want a bit more of a challenge
as I think it’s a bit too easy.