This radio advertisement promotes drinking Coca-Cola to 14-20 year olds in a comedic style similar to previous Coke ads. The one-line sales pitch is to "enjoy freshness". While using the Coke brand, the ad will be original to avoid copyright issues. Some restrictions may apply to younger children due to the drink's sugar content.

1. Working Title: Coca-Cola advertisement
What is it called? This can change if you think of something better later
Target Platform: Radio
What media platform/platforms would you release the product on?
Genre: comedic advertisement
What sort of a media product is it?
Language / Territories uk & Europe
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: drinking Coca-Cola
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: enjoy freshness
Sum up your product in one sentence
Style (similar products and graphical style): previous Coca-Cola adverts
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: 14-20 year olds male and female, low to mid class people
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: there will be no offensive material in the advertisement
however some young ages may be restricted from viewing as it is a sugary drink and
children don’t need pushing towards buying it. We will be using the Coca-Cola brand name
as this is what the product is themed around. We will be designing our own unique
advertisement to avoid copyright.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?