SlideShare a Scribd company logo
Working Title: Radio Coke
What is it called? This can change if you think of something better later
Target Platform: Radio, online, mobile devices.
What media platform/platforms would you release the product on?
Genre: Radio advert.
What sort of a media product is it?
Language / Territories
Western countries (English)
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
Buy Coke, drink Coke, Coke tastes good.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
My product is about advertising Coke to the public.
One Line SalesPitch:
Happy Coke appeal.
Sum up your product in one sentence
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
I kept a similar sort of happy music for the advert and the same style of talking over it.
Audience:
Anyone who likes drinking more than water.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? No.
Will you restrict younger audiences engaging with it? No.
Will it offend any social groups/religions/ethnicities? No.
How will you ensure you do not offend anyone? This is a Coke advert it will be about the drink and
not anything offensive.
Is your product using characters/names/logos of existing ones? Yes because it is a Coke advert.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?

More Related Content

What's hot

3. formal proposal (1)
3. formal proposal (1)3. formal proposal (1)
3. formal proposal (1)
Media Studies
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
joe manship
 
3. formal proposal radio
3. formal proposal radio3. formal proposal radio
3. formal proposal radio
Aaron Clayton
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
Cameron Bird
 
Formal proposal
Formal proposalFormal proposal
Formal proposal
JoeFarrell32
 
Formal pro
Formal proFormal pro
Formal pro
bethrouse2
 
3. Formal Proposal
3. Formal Proposal3. Formal Proposal
3. Formal Proposal
Daniel Corr
 
Radio formal proposal
Radio formal proposalRadio formal proposal
Radio formal proposal
carter smith
 
3 formal proposal
3 formal proposal3 formal proposal
3 formal proposal
Joshua Blakeley
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
BenjaminBirney1
 
3. formal proposal radio
3. formal proposal radio3. formal proposal radio
3. formal proposal radio
louis harman
 
Formal Proposal
Formal ProposalFormal Proposal
Formal Proposal
Alexander Sullivan-Cree
 
3. formal proposal advergame
3. formal proposal advergame3. formal proposal advergame
3. formal proposal advergame
BenjaminBirney1
 

What's hot (13)

3. formal proposal (1)
3. formal proposal (1)3. formal proposal (1)
3. formal proposal (1)
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
3. formal proposal radio
3. formal proposal radio3. formal proposal radio
3. formal proposal radio
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
Formal proposal
Formal proposalFormal proposal
Formal proposal
 
Formal pro
Formal proFormal pro
Formal pro
 
3. Formal Proposal
3. Formal Proposal3. Formal Proposal
3. Formal Proposal
 
Radio formal proposal
Radio formal proposalRadio formal proposal
Radio formal proposal
 
3 formal proposal
3 formal proposal3 formal proposal
3 formal proposal
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
3. formal proposal radio
3. formal proposal radio3. formal proposal radio
3. formal proposal radio
 
Formal Proposal
Formal ProposalFormal Proposal
Formal Proposal
 
3. formal proposal advergame
3. formal proposal advergame3. formal proposal advergame
3. formal proposal advergame
 

Similar to 3. formal proposal radio

3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
harrisonlincoln1
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
harrisonlincoln1
 
Formal Proposal
Formal ProposalFormal Proposal
Formal Proposal
Simran Jabbal
 
3. formal proposal (radio)
3. formal proposal (radio)3. formal proposal (radio)
3. formal proposal (radio)
MatthewBurniston
 
3. formal proposal advergame
3. formal proposal   advergame3. formal proposal   advergame
3. formal proposal advergame
yorkcollege
 
1. formal proposal
1. formal proposal1. formal proposal
1. formal proposal
LouisGilliland
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
LouisGilliland
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
EricStuartCox
 
3. formal proposal (1)
3. formal proposal (1)3. formal proposal (1)
3. formal proposal (1)
charliebond6
 
Formal Proposal
Formal Proposal  Formal Proposal
Formal Proposal
Simran Jabbal
 
Coke cola radio advert
Coke cola radio advertCoke cola radio advert
Coke cola radio advert
BenjaminPartner
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
JamesCooperAbel
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
BenjaminPartner
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
BenjaminPartner
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
Alex Hiscoe
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
Alex Hiscoe
 
Formal pro
Formal proFormal pro
Formal pro
bethrouse2
 
Radio proposal
Radio proposalRadio proposal
Radio proposal
LynxPULSE
 
3. formal proposal advergame
3. formal proposal advergame3. formal proposal advergame
3. formal proposal advergame
Rockybatman22004
 
Radio formal proposal
Radio formal proposalRadio formal proposal
Radio formal proposal
Ben Wincup
 

Similar to 3. formal proposal radio (20)

3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
Formal Proposal
Formal ProposalFormal Proposal
Formal Proposal
 
3. formal proposal (radio)
3. formal proposal (radio)3. formal proposal (radio)
3. formal proposal (radio)
 
3. formal proposal advergame
3. formal proposal   advergame3. formal proposal   advergame
3. formal proposal advergame
 
1. formal proposal
1. formal proposal1. formal proposal
1. formal proposal
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
3. formal proposal (1)
3. formal proposal (1)3. formal proposal (1)
3. formal proposal (1)
 
Formal Proposal
Formal Proposal  Formal Proposal
Formal Proposal
 
Coke cola radio advert
Coke cola radio advertCoke cola radio advert
Coke cola radio advert
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
3. formal proposal
3. formal proposal3. formal proposal
3. formal proposal
 
Formal pro
Formal proFormal pro
Formal pro
 
Radio proposal
Radio proposalRadio proposal
Radio proposal
 
3. formal proposal advergame
3. formal proposal advergame3. formal proposal advergame
3. formal proposal advergame
 
Radio formal proposal
Radio formal proposalRadio formal proposal
Radio formal proposal
 

More from FelixDektereff

6. fmp production reflection (1) (1)
6. fmp production reflection (1) (1)6. fmp production reflection (1) (1)
6. fmp production reflection (1) (1)
FelixDektereff
 
5. fmp pre production serserserserser
5. fmp pre production serserserserser5. fmp pre production serserserserser
5. fmp pre production serserserserser
FelixDektereff
 
4. fmp proposal gagagagaga
4. fmp proposal gagagagaga4. fmp proposal gagagagaga
4. fmp proposal gagagagaga
FelixDektereff
 
3. fmp production experiments sghghsgh
3. fmp production experiments sghghsgh3. fmp production experiments sghghsgh
3. fmp production experiments sghghsgh
FelixDektereff
 
2. fmp research ninini
2. fmp research ninini2. fmp research ninini
2. fmp research ninini
FelixDektereff
 
7. evaluation(4) dxd
7. evaluation(4) dxd7. evaluation(4) dxd
7. evaluation(4) dxd
FelixDektereff
 
5. pre production(4) yeet
5. pre production(4) yeet5. pre production(4) yeet
5. pre production(4) yeet
FelixDektereff
 
3. production experiments(4)
3. production experiments(4)3. production experiments(4)
3. production experiments(4)
FelixDektereff
 
1. initial plans(4) reee
1. initial plans(4) reee1. initial plans(4) reee
1. initial plans(4) reee
FelixDektereff
 
7. evaluation(3) aaaa ah
7. evaluation(3) aaaa ah7. evaluation(3) aaaa ah
7. evaluation(3) aaaa ah
FelixDektereff
 
6. production reflection(3) meeeep
6. production reflection(3) meeeep6. production reflection(3) meeeep
6. production reflection(3) meeeep
FelixDektereff
 
5. pre production(3) (2) nixnix
5. pre production(3) (2) nixnix5. pre production(3) (2) nixnix
5. pre production(3) (2) nixnix
FelixDektereff
 
4. proposal(3) yeeeeet
4. proposal(3) yeeeeet4. proposal(3) yeeeeet
4. proposal(3) yeeeeet
FelixDektereff
 
3. production experiments(3) xoxo
3. production experiments(3) xoxo3. production experiments(3) xoxo
3. production experiments(3) xoxo
FelixDektereff
 
2. research(3) x d
2. research(3) x d2. research(3) x d
2. research(3) x d
FelixDektereff
 
7. evaluation(2) (1) nasahsahs
7. evaluation(2) (1) nasahsahs7. evaluation(2) (1) nasahsahs
7. evaluation(2) (1) nasahsahs
FelixDektereff
 
6. production reflection
6. production reflection6. production reflection
6. production reflection
FelixDektereff
 

More from FelixDektereff (20)

7. evaluation
7. evaluation7. evaluation
7. evaluation
 
6. fmp production reflection (1) (1)
6. fmp production reflection (1) (1)6. fmp production reflection (1) (1)
6. fmp production reflection (1) (1)
 
5. fmp pre production serserserserser
5. fmp pre production serserserserser5. fmp pre production serserserserser
5. fmp pre production serserserserser
 
4. fmp proposal gagagagaga
4. fmp proposal gagagagaga4. fmp proposal gagagagaga
4. fmp proposal gagagagaga
 
3. fmp production experiments sghghsgh
3. fmp production experiments sghghsgh3. fmp production experiments sghghsgh
3. fmp production experiments sghghsgh
 
2. fmp research ninini
2. fmp research ninini2. fmp research ninini
2. fmp research ninini
 
7. evaluation(4) dxd
7. evaluation(4) dxd7. evaluation(4) dxd
7. evaluation(4) dxd
 
5. pre production(4) yeet
5. pre production(4) yeet5. pre production(4) yeet
5. pre production(4) yeet
 
4. proposal(4)
4. proposal(4)4. proposal(4)
4. proposal(4)
 
3. production experiments(4)
3. production experiments(4)3. production experiments(4)
3. production experiments(4)
 
2. research
2. research2. research
2. research
 
1. initial plans(4) reee
1. initial plans(4) reee1. initial plans(4) reee
1. initial plans(4) reee
 
7. evaluation(3) aaaa ah
7. evaluation(3) aaaa ah7. evaluation(3) aaaa ah
7. evaluation(3) aaaa ah
 
6. production reflection(3) meeeep
6. production reflection(3) meeeep6. production reflection(3) meeeep
6. production reflection(3) meeeep
 
5. pre production(3) (2) nixnix
5. pre production(3) (2) nixnix5. pre production(3) (2) nixnix
5. pre production(3) (2) nixnix
 
4. proposal(3) yeeeeet
4. proposal(3) yeeeeet4. proposal(3) yeeeeet
4. proposal(3) yeeeeet
 
3. production experiments(3) xoxo
3. production experiments(3) xoxo3. production experiments(3) xoxo
3. production experiments(3) xoxo
 
2. research(3) x d
2. research(3) x d2. research(3) x d
2. research(3) x d
 
7. evaluation(2) (1) nasahsahs
7. evaluation(2) (1) nasahsahs7. evaluation(2) (1) nasahsahs
7. evaluation(2) (1) nasahsahs
 
6. production reflection
6. production reflection6. production reflection
6. production reflection
 

Recently uploaded

June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Levi Shapiro
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
EduSkills OECD
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
DhatriParmar
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
TechSoup
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 

Recently uploaded (20)

June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 

3. formal proposal radio

  • 1. Working Title: Radio Coke What is it called? This can change if you think of something better later Target Platform: Radio, online, mobile devices. What media platform/platforms would you release the product on? Genre: Radio advert. What sort of a media product is it? Language / Territories Western countries (English) What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any cultures or beliefs? Synopsis / Treatment / Story / How the game plays: Buy Coke, drink Coke, Coke tastes good. What is your product about? Discuss how it works to communicate a message to the audience? What is the main message? My product is about advertising Coke to the public. One Line SalesPitch: Happy Coke appeal. Sum up your product in one sentence Style (similar products and graphical style): What product is yours similar to? Why have you used it for inspiration? Discuss this in relation to conventions and art style I kept a similar sort of happy music for the advert and the same style of talking over it. Audience: Anyone who likes drinking more than water. Who is your audience? Be very detailed; age, gender, social status, psychographic etc Why would your product appeal to this person? Legal & Ethical Considerations: Think about any offensive material you will include? No. Will you restrict younger audiences engaging with it? No. Will it offend any social groups/religions/ethnicities? No. How will you ensure you do not offend anyone? This is a Coke advert it will be about the drink and not anything offensive. Is your product using characters/names/logos of existing ones? Yes because it is a Coke advert. Will your product be sufficiently different from existing ones to not get sued for copyright infringement and how have you achieved this?