This advergame promotes Coca Cola by having players jump between bottles that increase in height to reach a Coca Cola can to win. The game targets 16-19 year old males and females of any social status in the United Kingdom in English. To avoid legal issues, the game will not include offensive content and will blur the Coca Cola logo to differentiate it from the real brand.

1. Working Title: Coca Cola Advergame
What is it called? This can change if you think of something better later
Target Platform: Computer
What media platform/platforms would you release the product on?
Genre: Advertisement Video Game
What sort of a media product is it?
Language / Territories: English, The United Kingdom
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: you jump from bottle to bottle and they
increase in height to get to the Coca Cola can to win.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: Enjoy Freshness
Sum up your product in one sentence
Style (similar products and graphical style): Coca Cola
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: 16-19 year old malesand femalesof any social status.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: my game will not include anything offensive. It will not be
restricted to younger audiences as it is not inappropriate. It will not offend any social
groups/religions/ethnicities. I will ensure it does not offend anyone by excluding anything
that may be hurtful or upsetting. My product is using the Coca Cola logo so to prevent it
getting sued for copyright ill blur it.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?