The document proposes a radio jingle for Coca-Cola to be released in English-speaking territories like England and the USA. The jingle would tell a simple story of a man on the beach who is thirsty and enjoys a nice, cold, and refreshing can of Coca-Cola. The main message is that Coca-Cola is always fresh and reliable at quenching thirst. The jingle is inspired by but not based on existing Coca-Cola radio ads and would target all people to appeal to as broad an audience as possible.
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Radio proposal (1)
1. Working Title:coca cola radio jingle
What is it called? This can change if you think of something better later
Target Platform:radios/spotify ads etc because these are highly trafficked platforms.
What media platform/platforms would you release the product on?
Genre: radio advert
What sort of a media product is it?
Language / Territories England/USA as it's in an english language therefor wouldnt be suitable for
people worldwide.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: a man walking down the beach needs a
drink and he gets his nice cold refreshing can of coca cola and drinks it. This shows the
audience the drink is nice and refreshing.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: no matter the heat , we’re alwaysfresh! - pitch shows it is a fresh
reliable and refreshing
Sum up your product in one sentence
Style (similar products and graphical style): i didn't base mine on any other product, I just
used random other coca cola radio ads for a little inspiration.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: Any person , this would make my product more popular as its available for
anyone.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: this is a completely safe and clean radio advert so it's
suitable for everybody !
Think about any offensive material you will include? - abolutely none
Will you restrict younger audiences engaging with it – No it is safe for any ages
Will it offend any social groups/religions/ethnicities? - no
How will you ensure you do not offend anyone? - by not including any harmful or offensive material
Is your product using characters/names/logos of existing ones?-
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
