Formal Proposal

1. Working Title:
What is it called? Cola cola radio broadcast
Cheer of having coca cola.
Target Platform:
What media platform/platforms would you release the product on?
Phones/tablets/YouTube/podcasts/computer.
Genre:
What sort of a media product is
Advergame
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Worldwide.
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
A creature collecting Coca Cola coins.
One Line SalesPitch:
Sum up your product in one sentence
A game about someone collecting Coca Cola coins.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Chickens
This is similar to other animation Coca Cola adverts.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
My audience would be the public, the age restriction would be 16-19, this would also link to
social media. The reason this product would appeal to someone because it interests the
audience to listen to the Advergame about coca cola.

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
I will not include offensive material because my advert is a radio advert by adults/children. I
will not use any offensive language. I will not use any inappropriate words.
Will you restrict younger audiences engaging with it?
I would make this radio advertisement, age restrictions from 16-19.
Will it offend any social groups/religions/ethnicities?
No, it would not offend any social media groups, religions or ethnicities.
How will you ensure you do not offend anyone?
To not use any inappropriate language. Also, to keep this aged restricted.
Is your product using characters/names/logos of existing ones?
My radio advert would be using logos and names.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
My radio advertisement will have the similar interest as the other radio advertisements. Like
this one for example: https://www.youtube.com/watch?v=pDj8QYigFnw. It will be different
because of the different images that I will be creating in the background. Different music to
listen to.