The working title is "Halloween Radio advert". It is an advertisement for Coca-Cola that will air on radio stations in the US and Europe. The ad uses creepy music and sound effects that get louder before stopping abruptly when a Coke bottle opens, along with the tagline "no tricks just coke...have a treat this Halloween". The target audience is males and females aged 12 to 25 who enjoy the Halloween season and getting a slight scare. Appropriate copyright-free music and images will be used to differentiate it from existing works and avoid legal issues.

1. Working Title:
What is it called? Halloween Radio advert
Target Platform:
What media platform/platforms would you release the product on? Radio,
Genre:
What sort of a media product is it? Advert
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs? US and Europe
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message? *Creepy music/ noise getting louder* *coke bottle opens* *noises stop*
“no tricks just coke………have a treat this Halloween”
One Line SalesPitch:
Sum up your product in one sentence: no tricks just coke have a treat this Halloween have a
refreshing time
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style: Our product is similar to other Halloween
adverts as it will contain what most Halloween adverts include, We used other coca cola adverts
and scary adverts in general as well, as we can see what makes a advert scary and what doesn’t
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Our target audience is 12 – 25 male and female. Our product would appeal to people who like the
season of Halloween and enjoy a bit of a scare.

2. Legal & Ethical Considerations:
Think about any offensive material you will include? We have no offensive material
Will you restrict younger audiences engaging with it? No
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? We wont ad any explicit content
Is your product using characters/names/logos of existing ones? Yes (maybe)
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
We are only going to mention only the brand of coca cola and we are going to search for copyright
free music/ images.