This radio advertisement promotes Coca-Cola as a refreshing drink for 15-20 year olds of both genders from low to mid socioeconomic classes. The comedic ad will be released in the UK and Europe to enjoy the freshness of Coca-Cola without offending religious or cultural groups. Legal and ethical considerations were made to avoid offensive content and restrict children under 15 from exposure to ensure no copyright issues arise from using previous Coca-Cola advertising styles and conventions.

1. Working Title: Coca-Cola advertisement
What is it called? This can change if you think of something better later
Target Platform: Radio
What media platform/platforms would you release the product on?
Genre: comedic advertisement
What sort of a media product is it?
Language / Territories I would release this product in the uk and in Europe
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: drinking Coca-Cola
What is your product about? Discuss how it works to communicate a message to the audience? What is the
main message?
One Line SalesPitch: enjoy freshness
Sum up your product in one sentence
Style (similar products and graphical style):previous Coca-Cola adverts
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: 15-20 year olds both genders with low to mid class people mostly buying the drink.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: there will be nothing offensive in our advert. We will restrict children
under the age of 15 from engaging because they are still not developed enough to understand the
importance of caffeine. Our advert should not offend anybody in anyway hopefully religious groups
do not take offence towards the advert as they might not like Coca-Cola. The way we will ensure our
advert does not offend anyone is by checking the written scripts over and over again. Our product
will be very different from others to avoid copyright strikes and other legal actions.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright infringement and
how have you achieved this?