This audio advertisement targets adults with a good sense of humor worldwide. It tells a short, funny joke that nobody will take seriously about seniors thinking the ad will steal their pension to communicate its message. The ad uses Coca-Cola's slogan but everything included is original to avoid copyright issues. It is intended for all audiences and not expected to offend any groups.

1. Working Title:
What is it called? This can change if you think of something better later. hear the feeling
Target Platform:
What media platform/platforms would you release the product on? Radio, youtube
Genre:
What sort of a media product is it? Audio advertisement
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs? Its fine for everyone, there is no reference to
certain people
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message? Its short and funny, the joke is one that nobody will take seriously
One Line SalesPitch:
Sum up your product in one sentence. It is very good.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style. It has similarities to nothing. I want my work to
be unique
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person? My target audience is adults with a good sense of
humor
Legal & Ethical Considerations:
Think about any offensive material you will include? None really, other than seniors with dementia
actually thinking I’m going to steal their pension
Will you restrict younger audiences engaging with it? nope. Its not for any audiences
Will it offend any social groups/religions/ethnicities? I wouldn’t expect it to
How will you ensure you do not offend anyone? Ill change it if somebody doesn’t like it
Is your product using characters/names/logos of existing ones?yes, it uses the slogan ‘taste the
felling’ which is for coca cola
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Yes, everything included is made by myself