This is a proposal for a radio advertisement for Coca-Cola. The ad would promote drinking Coke by highlighting that it tastes good. It would target all audiences who enjoy drinking something other than water. The style would be similar to past happy, upbeat Coke ads with music and a voiceover. Legal and ethical considerations were addressed by confirming the ad would not include offensive content and would simply promote the Coke product.

1. Working Title: Radio Coke
What is it called? This can change if you think of something better later
Target Platform: Radio, online, mobile devices.
What media platform/platforms would you release the product on?
Genre: Radio advert.
What sort of a media product is it?
Language / Territories
Western countries (English)
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
Buy Coke, drink Coke, Coke tastes good.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
My product is about advertising Coke to the public.
One Line SalesPitch:
Happy Coke appeal.
Sum up your product in one sentence
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
I kept a similar sort of happy music for the advert and the same style of talking over it.
Audience:
Anyone who likes drinking more than water.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? No.
Will you restrict younger audiences engaging with it? No.
Will it offend any social groups/religions/ethnicities? No.
How will you ensure you do not offend anyone? This is a Coke advert it will be about the drink and
not anything offensive.
Is your product using characters/names/logos of existing ones? Yes because it is a Coke advert.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?