Formal proposal for radio Advert for Creative Media Level 2

1. Working Title:
What is it called? This can change if you think of something better later
Welcome To The Better Side Of Life with Coca Cola radio advert
Target Platform:
What media platform/platforms would you release the product on?
A radio advert
Genre:
What sort of a media product is it?
Family
Language / Territories
What countries would you release it in?
It would be released mainly in the UK for the start of the production then transformed world-wide
with language translators.
Would it be suitable worldwide or is it targeted at a specific population?
The radio advert would be suitable worldwide as it is family friendly.
Is it unsuitable for any cultures or beliefs?
The radio advert is suitable for any cultures and beliefs.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the
audience?
My product is about a girl who is listening to music, relaxing. After a few seconds of the song
playing, the bottle of Coca Cola would be opened and refreshing noises would play, notifying the
listener that Coca Cola refreshes the girl. This then ends and the words “Coca Cola” would be said,
carrying on with the slogan “Welcome to the better side of life.” The radio advert would then end.
What is the main message?
The main message is that you feel way more relaxed when drinking Coca Cola, maybe even
nostalgic.
One Line SalesPitch:
Sum up your product in one sentence
Welcome To The Better Side Of Life with Coca Cola.

2. Style (similar products and graphical style):
What product is yours similar to?
My product is similar to my poster for my Coca Cola poster, it was kind of my inspiration for the
radio advert.
Why have you used it for inspiration? Discuss this in relation to conventions and art style.
It is good to reuse ideas.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc/
My audience is families of all ages, either gender, all social statuses. This product may stand out to
the older generation (40-60 year olds) as Coca Cola has been relevant for the past nearly 125
years.
Why would your product appeal to this person?
My product would appeal to these people because they may remember the taste of Coca Cola as it
has been relevant for just over 125 years, meaning that they maybe want to try it once more just to
bring back the old memories.
Legal & Ethical Considerations:
Think about any offensive material you will include?
There will be no offensive material used as this will be a family friendly radio advert.
Will you restrict younger audiences engaging with it?
No, there is no need to as it is a family friendly radio advert.
Will it offend any social groups/religions/ethnicities?
No it will not offend any social groups, religions or ethnicities as it is family-friendly.
How will you ensure you do not offend anyone?
By making it family-friendly.
Is your product using characters/names/logos of existing ones?
Yes, the Coca Cola logo.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
My product will be sufficiently different from existing ones to not get sued for copyright infringement
and I have achieved this by creating a new slogan and possibly a new logo. I also will be asking
permission to use specific songs and possibly voices (if celebrities were used.)