This radio advertisement for Coca-Cola aims to promote a summery and happy feeling. It will feature natural summer sounds and a warm, cheerful melody to convey the message of loving Coca-Cola. The target audience is English-speaking populations in countries like the UK, USA, and Canada. While using Coca-Cola's name and theme, the advertisement will not offend any groups and aims to represent the taste of Coca-Cola in a single catchy sentence.

1. Working Title:
Coca-Cola advert
What is it called? This can change if you think of something better later
Target Platform:
The target platform is radio.
What media platform/platforms would you release the product on?
Genre:
The genre of the advert will be summery so it will include summer sounds like birds chirping
and happy and warm melodies.
What sort of a media product is it?
Language / Territories:
The language and territories would have to be English-speaking countries like the UK, USA,
Canada. This is because the voice lines are all in English and haven’t bee translated to other
languages.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
The purpose of the product is to advertise Coca-Cola and inform the audience about it. The
main message of the advert is to love Coca-Cola.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Drink it or sip it just love it, Representing the coca cola taste
Sum up your product in one sentence
Style (similar products and graphical style):
Other coca-cola adverts
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include? We will not use offensive language
There shall not be any offensive material in the radio advert.
Will you restrict younger audiences engaging with it
I shall not stop young people from engaging with the advert as the majority of the audience
will mostly be young adults. Furthermore the advert is suitable enough for people of all
ages.
Will it offend any social groups/religions/ethnicities?
No it will not offend any social groups/religions/ethnicities.
How will you ensure you do not offend anyone? No explicit content and sounds
I can insure you that the radio advert will not offend anyone as no specific gender, sexuality,
religion, ethnicity or social group is portrayed in the advert.
Is your product using characters/names/logos of existing ones?
Yes, it is using the name Coca-Cola as the adverts purpose is to advertise and inform.
Will your product be sufficiently different from existing ones to not get sued for copyright

2. infringement and how have you achieved this?
Yes the product is sufficiently different from existing products as we used our own music
which we created so we wont get sued for copyright.