This document outlines a proposed radio jingle advertisement for Coca-Cola targeted at English speaking Western countries, specifically those aged 16-19. The message is that on a busy day, listeners should pause and refresh themselves with a Coke. It was inspired by existing Coke slogans to increase brand recognition while differentiating itself from other ads. The jingle will not contain offensive, harmful, or disrespectful content and only feature a college setting and person drinking a beverage. It is legally able to reference the Coke slogan and jingle as it is being created for that brand.

1. Working Title:
What is it called? This can change if you think of something better later
Refresh advertisement
Target Platform:
What media platform/platforms would you release the product on?
Daytime radio.
Genre:
What sort of a media product is it?
Radio jingle advertisement
Language / Territories:
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Western countries, specifically English speaking people.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
The product is about Coca-Cola, the message will directly relate to the audience.
The main message is that on a busy day, pause and take a break and refresh yourself with a can of
Cola-Cola.
One Line SalesPitch:
Sum up your product in one sentence
Pause your busy life and grab a refreshing Coca-Cola.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
We used existing Coca-Cola slogans to increase brand recognition and built an idea around the
slogan. We chose to do something different to other adverts that we had seen or listened to.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Our age range is 16-19 years old and will appeal to all genders and social statuses.
The best psychographic group would probably be Achievers, because they wouldn’t care about the
price of the product, and they are more likely to have busy lifestyles.
It may also work well for the Believer group as they are more loyal to specific brands.

2. Legal & Ethical Considerations:
Yes, we will be including the Coca-Cola slogan and jingle, but this is okay because we are creating
it for that brand and we won’t be including any other brands copyrighted materials.
Think about any offensive material you will include?
There will be no material that would cause intentional offense. As the product only contains a
college setting and a person drinking a beverage.
Will you restrict younger audiences engaging with it?
No there’s nothing that would restrict a younger audience, but they may not relate to a busy
lifestyle. There’s no content that would be deemed inappropriate to a younger audience.
Will it offend any social groups/religions/ethnicities?
It shouldn’t cause offence to any social groups, religions or ethnicities, as the product only contains
a college setting and a person drinking a beverage.
How will you ensure you do not offend anyone?
We’ve researched and proof read our ideas to ensure that it’s not offensive and won’t contain any
content that could be deemed harmful or disrespectful and the general theme of the jingle is light-
hearted and happy.
Is your product using characters/names/logos of existing ones?
Yes, we will be including the Coca-Cola slogan and jingle, but this is okay because we are creating
the product for that brand and we won’t be including any other brands copyrighted materials.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
We researched other jingles and advertisements and came up with an idea that differs from pre-
existing ones and won’t infringe on copyrighted materials.