This radio advertisement from Coca-Cola encourages people to drink the product by promoting the chance to find a rare gold can or bottle. The main message is about bringing people together with family and friends. It will target all Coca-Cola drinkers and non-drinkers worldwide through radio, podcasts and Spotify. The style is inspired by classic Coca-Cola bottles but ensures no offensive material by maintaining an inoffensive language and avoiding representing any groups to be accessible to all audiences.

1. Working Title: Coca-Cola Easter radio ad
What is it called? This can change if you think of something better later
Target Platform:
Radio, podcasts , Spotify
What media platform/platforms would you release the product on?
Genre: advertisement
What sort of a media product is it?
Language / Territories
worldwide
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
It’s a drink and the message is to get people to drink the product, through the of chance of getting a
gold can/ bottle. The message is being together with family n friends.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
A fizzy lovable drink.
Sum up your product in one sentence
Style (similar products and graphical style):
Classic Coca-Cola bottle
Inspired by multiple other fizzy drink company’s.
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Coca-Cola drinkers and non drinkers
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
I will not use offensive substance due to the inoffensive language and actions due to the
fact that the sound and message of the advert is not offensive. Will not represent anyone
and also radio is open to everyone 24/7 just to it not having the after 9oclock shed and its all
unique.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?