This document outlines a proposed radio production advertising Coca-Cola. It would target audiences worldwide ages 13-25 by conveying that Coke is the most refreshing drink to enjoy with friends. The style would resemble existing Coke advertising using similar colors, fonts and themes of socializing. Care was taken to ensure the content does not offend and differs enough from existing Coke ads to avoid copyright issues. The goal is to communicate that Coke enhances good times with others.

1. Working Title:
What is it called? This can change if you think of something better later
 Coca cola
Target Platform:
What media platform/platforms would you release the product on?
 Radio
Genre: For soft drinks
What sort of a media product is it?
 Radio production
Language / Territories
-What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
 I think that this product would be sold worldwide because in no way can it offend anyone
and it is a soft drink so it should be able to be in most shops that allow those sort of
products and the products target audience Is a range of different ages and isn’t narrowed
down to a small audience. This allows my product to be sold in a range of different places
and to a range of different people.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
 The main point that I am trying to get across is that coca cola is the most refreshing drink to
have whilst you have a good time with your mates. I think coca cola is also trying to get the
point across that they want you to socialise with people while using their product. My
product is about a drink (in this case coca cola) being better than all other brands and
being refreshing.
One Line SalesPitch:
Sum up your product in one sentence
 Coca cola. It’s as good as it looks
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
 Is similar with products such as doctor pepper, Fanta, 7up, sprite, etc.
 They are similar in ways like they all have their specific colour for example coca colas is
red and black. Fanta is yellow and white and sprite is green and blue. This makes them
easy to spot.
 Use a font/text that is similar to the normal coca cola brand so that it can be easily
recognised.

2. Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your product appeal to this person?
 Ads for coca cola is mostly targeted at teens ages 13-25 but it is still available for others
over that age if they want to buy the product. This product will appeal to this age because
the atmosphere used on the ads is about spending time with friends and an adventure sort
of vibe. The coca cola brand has many different types of drinks that are targeted at
different people and in some cases genders. For example coca cola produced coke diet
but they did some surveys on their products and discovered that more women bout coke
diet then men so they released a drink called coke zero to change that and it worked.
Legal & Ethical Considerations:
Think about any offensive material you will include?
We will not include any offensive material.
Will you restrict younger audiences engaging with it?
No, it is suitable for everyone.
Will it offend any social groups/religions/ethnicities?
No.
How will you ensure you do not offend anyone?
By making sure our product is suitable for anyone and everyone.
Is your product using characters/names/logos of existing ones?
We are using the Coke logo as that is what we are advertising.
Will your product be sufficiently different from existing ones to not be sued for copyright
infringement and how have you achieved this?
Our product will be different form existing Coke adverts, to avoid copyright infringement,
We have achieved this by watching and listening to many Coke radio and TV adverts to
make sure we come up with our own ideas that do not exist yet.