1. Working Title:
What is it called? This can change if you think of something better later
Coca Cola: for the best (radio advert)
Target Platform:
What media platform/platforms would you release the producton?
Radio stations
Genre:
What sort of a media product is it?
Radio advert
Language / Territories
What countries would you release it in?
Would it be suitable worldwide or is it targeted at a specific population?
w orldwide
Is it unsuitable for any cultures or beliefs?
It doesn’t have any offensive themes.
Synopsis / Treatment / Story / How the game plays:
What is your product about?
Product is about how your five sense willreact w hen drinking a bottle of Coca Cola.
Discuss how it works to communicate a message to the audience?
Through the sound affectsyou use that leads the rest to the imagination of the listener.
What is the main message?
Main message is gathering how you really feelw hen drinking Coca Cola and how allyour senses react.
One Line Sales Pitch:
Sum up your product in one sentence
Picking out w hat the personalfeels feellike w hen drinking it w ith added footballseason theme to it.
Style (similar products and graphical style):
What product is yours similar to?
Why have you used it for inspiration?
Discuss this in relation to conventions and artstyle
I think that I have tried to keep up w ith the theme of the footballseason, linking it in w ith the poster and the game. But also
fromthe radio I do listen to it sometimes talk sport or radio sport and they have really clever idea of how dramatized there
advert is. So that w as mainly my inspiration but I though Coca Cola could deal w ith something epic.
Audience:
Who is your audience?
Be very detailed;age, gender, social status, psychographic etc
Why would your productappeal to this person?
I think that it’s a family matters situation w hen drinking Coca cola w ith all ranges of people drinking Coca Cola.
Legal & Ethical Considerations:
Think aboutany offensive material youwill include?
Will you restrictyounger audiences engaging with it?
No, this a product for everyone to enjoy and that is portrayed w ellin the advert.
Will it offend any social groups/religions/ethnicities?
No, this product is w elcomed to all groups and that message has been sent through clearly through the advert.
How will you ensure you do notoffend anyone?
By making the message come very clear through the advert but w atching what to say.
Is your product usingcharacters/names/logos of existing ones?
Yes, w e are using an existing company of Coca Cola, and have in a w ay almost mirrored the slogan.
Will your product be sufficientlydifferentfrom existing ones to not get suedfor copyrightinfringement and how
have you achieved this?
My radio advert w illbe sufficiently differentto existing ones w ith it keeping the same style of how things willappeal to the
audience but adding an idea of a w hole range of emotions you feelalmost like a rollercoaster.
