This document outlines key details for developing a new media product, including the working title, target platforms, genre, languages and territories, synopsis and story, one-line sales pitch, style and inspiration from similar products, target audience and appeal, and legal and ethical considerations to avoid offense or copyright infringement. The target audience is teenagers aged 16-19, appealing to their interests in summer and friendship. The product will not include offensive material or restrict access, and precautions will be taken to avoid legal issues by differentiating from existing products.

1. Working Title:
What is it called? This can change if you think of something better later
Target Platform:
What media platform/platforms would you release the product on?
Genre:
What sort of a media product is it?
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Sum up your product in one sentence
Style (similar products and graphical style):
What product is yours similar to?
It’s similar to most fizzy drinks e.g. Coca-Cola, Pepsi etc…
Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Our target audience is aimed toward 16-19 but it’s appropriate for all ages. It isn’t aimed at a
specific kind of gender, but is mainly aimed at teenagers.
Why would your product appeal to this person?
Yes because our theme of ‘summer’ and ‘friendship’ matches well with the intended audience of
teenagers since everyone loves summer.

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
We don’t plan on including any offensive material.
Will you restrict younger audiences engaging with it?
We don’t plan on restricting any younger audiences with engaging with it.
Will it offend any social groups/religions/ethnicities?
It won’t offend any social groups/religions/ethnicities
How will you ensure you do not offend anyone?
I will make sure that it does not offend anyone by not including any inappropriate imagery or
language.
Is your product using characters/names/logos of existing ones?
Yes. We are using the products name ‘Coca-Cola’
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
I will not include any slogans that already exist and offend anyone.