1. Working Title: Coca – Cola Advert
What is it called? This can change if you think of something better later
Target Platform: Youtube and Facebook
What media platform/platforms would you release the product on?
Genre: Radio Advertisement
What sort of a media product is it?
Language / Territories: English
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: It’s about a drink and communicates to
the audience by reliving their childhood.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch: Our drink is better than yours.
Sum up your product in one sentence
Style (similar products and graphical style): Coca - Cola
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience: 16 – 19 years
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations: There is no offensive materials. No I will not restrict
younger audience. No it won’t offend anyone. By not using offensive imagesor text. Yes it
is using existing logos. My product will be different from everyone else’s as it is amazing.
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
