This radio advertisement is for Coca-Cola to promote their drinks for the summer festival season. It targets 16-21 year olds of both genders who are most likely to attend festivals. The ad will have an upbeat, festival-like style to encourage drinking Coca-Cola, which is positioned as a refreshing beverage that brings people together. Legal and ethical considerations were made to avoid offending any groups and to ensure the ad does not infringe on any copyrights.