This document outlines a proposed advertisement for Coca-Cola called "4 Seasons of Coca-Cola" that would showcase the soft drink being enjoyed during different holidays and seasons. The ad would feature scenes set in winter with New Year's, spring with Easter, summer with beach scenes, and fall with Halloween. It would air on television, radio, phones, and laptops in the UK and be in English. The target audience is ages 16-19 who want a sense of belonging. Some trigger warnings may be needed to avoid offending people who don't celebrate the holidays featured.

1. Working Title: 4 seasons of coca cola.
Because its showing all the seasons and holidays you can share with coca cola.
What is it called?
Target Platform:
radio phone, tv, laptop.
Genre: advertisement
Language / Territories
English because not a lot of people from other countries will know what sea side. This will
be only advertised in the UK.
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
It is about all the four holidays that most of the world know and love and how you can have a coke
in every season and holiday.
One Line SalesPitch:
This is one of the lines: “a glass of new beginnings” this is on about the new years and the new
year and new beginnings.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
My product is similar to the coke summer sound radio ad with the summer and the sea sounds but
other than that its mostly our own ideas with all of the four seasons.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
My advert is for ages 16-19 and it’s for all genders and it’s also for those who want to
belong.

2. Legal & Ethical Considerations:
Think about any offensive material you will include? I don’t think I’m going to include any offensive
material.
Will you restrict younger audiences engaging with it? Yes because I don’t want the Halloween bit to
scare the little ones.
Will it offend any social groups/religions/ethnicities? It may offend those who don’t celebrate any of
those holidays.
How will you ensure you do not offend anyone? Trigger warning at the start just so those who get
offended by these holidays can skip the advert.
Is your product using characters/names/logos of existing ones? Yes we will be using existing
characters such as Santa clause and a witch.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Yes I don’t think I have seen anything like this
before. So it is all completely fresh ideas.