Media scenario 7.4.14 Abp News

1. Quick Snapshot
Week 6 - 13’2014
MCCS

2. ABP NEWS
Week: 6-13’14
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News at # 4 position
Sports genre showing almost a growth of 30%
during this week
36.3
11.8
8.2
5.8 4.7 4.3 3.1
1.4 0.7 0.7 0.3 0.2 0.2
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
GEC
HINDIMOVIES
SPORTS
HINDINEWS
MUSIC
KIDS
REG
INFO
LIFETSYLE
ENGMOV
RELIGIOUS
BUSNEWS
ENGENT
% Genre Share
Source : TAM Period : Wk 13’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE
REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED.
THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF CHANNELS THAT
ARE AVAILABLE.

4. VS. last year 29% increase in terms of
shares
4.7
6.1
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 6-13'13 Wk 6-13'14
Source : TAM Period : Wk 6-13Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
VS last year channel bouquet has increased.

5. ABP News maintaining its position
18%
14% 13%
9% 8% 8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Aaj Tak ABP News India TV NEWS NATION Z News India News
% Mkt Share
Wk6-13'14
Source : TAM Period : Wk 6-13’14

6. ABP News #2 in Reach
42
37
31 29
26 25
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 15+
Source : TAM Period : Wk 6-13 ‘14
51
44
37 34
30 30
0
10
20
30
40
50
60
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 6-13’14
Market Share %

8. Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 13’14
Date Time from Time to Programme Genre TVT 000
27/03/2014 19:59 20:52 ASAR AAMIR KE SAATH LIVE Interviews/Port 307
27/03/2014 20:59 22:22 KAUN BANEGA PRADHANMANTRI News Bulletin 292
29/03/2014 13:28 13:38 FATAFAT 51 News Bulletin 252
28/03/2014 8:26 8:33 BREAKING NEWS News Bulletin 251
23/03/2014 20:46 20:51 FATAFAT 51 News Bulletin 248
28/03/2014 8:33 8:39 FATAFAT 51 News Bulletin 247
28/03/2014 14:25 15:14 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 239
23/03/2014 14:27 15:23 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 232
26/03/2014 20:45 20:51 FATAFAT 51 News Bulletin 232
26/03/2014 20:28 20:37 KAUN BANEGA PRADHANMANTRI News Bulletin 226

9. Network Performance

10. 24% 23.9%
19%
13%
12%
8%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 6-13'14
Wk 6-13'14
Source : TAM Period : Wk 6-13’14
MCCS maintaining its position
amongst top 2 players

11. Thank You